Do you use your best creative juice for your clients, so you can help them create their next "Holy-Shit-Wow!" moment (as one of my clients likes to put it) -- or do you waste your mojo on things like marketing?
I hope you save it for your clients. Your marketing doesn't need much creativity to be effective.
You don't need to be innovative or even original with your marketing.
You can get by with just a little creativity, as long as you're consistent.
I know that may sound shocking, but it's true. Some folks have a way of making their marketing seem like art. Their emails are hypnotic. Their sales letters are so polished you can't stop reading. Their launches are choreographed like a Cirque Du Soleil show.
The rest of us will never be master marketers, no matter how hard we try.
But that's okay, because marketing a coaching practice doesn't need to be an art form. Marketing works just fine even when it's alittle dull and repetitive.
If you've been trying to figure out an 'expert' launch blueprint, or sweating over a sales page…
Stop. Save your mojo for the coaching!
Marketing is a big pot of soup; throw in whatever veggies you have handy, bring it to a boil and put the lid on. Go visit with your clients while it simmers.
In practical terms, that might look like:
- Instead of writing a new article or blog post this week, reprint one. In fact, you SHOULD reprint each of your best signature articles several times a year, so that newer readers can enjoy them.
- Instead of creating a brand new topic for your monthly webinar, just come up with 3-4 signature talks and rotate through them.
- Keep a log of your social media blurbs and recycle or tweak them for your next promotion.
I'm sure there are a lot more ways to put your marketing on the back burner, but you get the idea. Save the creative juices for your coaching, where it will have the greatest impact (and be more fun).