How It Works

My 21-step Success System covers everything you'll need to know to build a one-of-a-kind coaching business

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o How to have a niche marketing mindset so you can stand out from the crowd and establish a healthy market value for your coaching products and services.

o How to create a prospect marketing system that attracts targeted traffic and captures qualified leads for your mailing list.

o How to set up a keep-in-touch system to position yourself as a trusted resource and keep prospects engaged until they're ready to make a purchase.

o How to outline your signature program so that customers can see why your approach is effective and what makes you unique.

o How to create and launch signature products that convert prospects to customers and create cash flow for your growing business.

o How to develop and promote premium signature coaching programs for clients who want personalized support.

PHASE 1

Design your niche-focused business model
A thriving business requires a strong foundation to support business development and sustainable marketing. In Phase 1, you will:

1. Identify your signature strengths, core values and primary aim
2. Research & select a viable target market
3. Develop an ideal client profile
4. Identify your clients' coachable goals
5. Establish coaching program objectives
6. Tie your business model to the coaching objectives
7. Determine your Unique Selling Proposition

Building a strong business foundation also requires introspection and personal growth. You can count on me to help you uncover hidden challenges and blind spots that might otherwise sabotage your success.

PHASE 2

Set up and activate your strategic marketing system
In this phase, you'll launch your signature coaching program and create essential marketing systems for generating leads, converting prospects to customers and building relationships that lead to life-long customer loyalty and high-quality referrals.

8. Write your "pillar" marketing content
9. Set up your prospect marketing system (website & freebie)
10. Create a "keep-in-touch" autoresponder system
11. Launch your introductory coaching product
12. Launch your core coaching program/product (group coaching and/or do-it-yourself coaching kit)
13. Launch your premium signature coaching package(s)
14. Ongoing marketing & product R&D

PHASE 3

Create and package your signature coaching system
Phase 3 of the program is designed to help you stand out as an expert coach so that you can attract better qualified customers with less struggle and effort. When potential customers discover that you have a unique approach that produces consistent results, your program essentially sells itself. In this phase you'll take these steps:

15. Outline your signature coaching process
16. Define key principles & concepts
17. Refine your coaching model & methodology
18. Write proprietary content
19. Create tools, worksheets & checklists
20. Assemble & package your signature coaching system for your sales funnel
21. Test & refine your signature coaching system 

At this point, you're probably wondering who I am and what my background is. You'll find all that here.