Over the last 14+ years, I’ve trained, mentored and coached hundreds of coaching professionals on marketing and business development. My signature coaching programs are designed to make it easier and more profitable to find and serve the people you work best with.

Please note: These programs are designed to take your business to the next level… not teach you how to launch a coaching business from scratch. You should be generating a minimum of $50,000/year in coaching revenue for these advanced-level programs.

Marketing Audit

These days it seems like every other email is about a "hot" idea for marketing your coaching business. If you're not careful, you could easily wind up with what I call "Frankenstein marketing" -- a marketing strategy that looks like it was haphazardly stitched together by a mad scientist using mismatched parts.

What you need is a simple, integrated marketing system that hums along quietly in the background, guiding a steady stream of high-quality prospects through your sales funnel.

The Marketing Audit program reviews and evaluates your current marketing approach. Then we design a marketing plan that leverages your style and strengths -- so that your marketing system can be consistently effective, instead of lurching around like Frankenstein.

This 30-day program includes:

• A pre-work questionnaire about your business
• Review and evaluation of your current marketing approach
• Development of a custom, relationship-based marketing plan for finding and connecting with your preferred target audience
• 30 days of unrestricted phone coaching support (you set the pace, frequency and length of our sessions)
• An additional 30 days of access to me for follow-up questions via email
• Optional ongoing support and coaching

Contact me here to get started

Niche Enrichment Program

When you've been coaching for a couple of years and you're still struggling to get clients, it tends to get rather discouraging. You wonder if it's always going to be this hard; you may even begin to doubt whether you have it in you to run a coaching business.

Perhaps there are folks who aren't cut out to be self-employed, but I think they're in the minority. It's more likely that something's just a little 'off' with your marketing approach.

For instance, you might not be getting enough clients because:

1. Your niche isn't narrow or deep enough. The more diverse the market, the less relevant you appear to be--and the more difficult it is to win clients.
2. You look and sound like every other coach. Your marketing should raise you up and set you apart from the rest of the field. Blending in is not going to win you clients, no matter how hard you work on your newsletter or how many people 'friend' you on FaceBook.
3. You're missing the mark with your messaging. Vague promises and ill-defined outcomes only make your prospects more skeptical and cautious. And skeptical, cautious prospects are the opposite of what you want.

The Niche Enrichment program is about turning all of that around--homing in on your preferred clients; clarifying your special genius and your core message; conveying your unique value proposition; developing your signature coaching offers; positioning you as the obvious choice in your chosen niche.

This 60-day program includes:

• A pre-work questionnaire about your business
• Review and evaluation of your current positioning, offers and marketing communication
• Pinpointing your unique value proposition
• Development of a clear description of who you are and what you do, your preferred clients and your signature program offerings
• 60 days of unrestricted phone coaching (you set the pace, frequency and length of our sessions)
• An additional 30 days of access to me for follow-up questions via email
• Optional ongoing support and coaching

Contact me here to get started