Kathy Mallary | Business development and marketing solutions for self-employed coaches

FREE AUDIO PROGRAM

Intro to Niche Marketing Essentials
Length: 75 min
Includes: Audio file (MP3) and study guide (PDF)
Price: FREE for a limited time
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To niche or not to niche, that is the question. If you're leaning towards claiming a niche for yourself, but you're not sure where to start or how to choose the right one, you won't want to miss this free tele-clinic, which is an introduction to the Niche Marketing Essentials teleclass.

Here's what you'll learn in the tele-clinic:

The truth about the top 3 misconceptions about niche marketing
The difference between a niche and a target market
5 critical questions to ask when evaluating a potential target market
The top 10 issues or goals that coaching clients want help with
How to make sure you choose a niche that's particularly suited to your strengths and talents

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MORE AUDIO PROGRAMS:

3 Keys for Creating a Profitable Product Funnel
Length: 75 min
Includes: Audio file (MP3) and study guide (PDF)
Price: US$15
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Not sure what to put in your product funnel--or where a particular product fits? In this tele-clinic, you'll learn:

What a product funnel is and why you need one

A new product funnel model that details what goes where simply and clearly

3 critical levels of the funnel that many coaches overlook

10 mistakes and how to avoid them

Creating Coaching Products
Length: 75 min
Includes: Audio file (MP3) and study guide (PDF)
Price: US$15
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Offering coaching products is a great way to create passive income and convert prospects to customers--and then convert customers to raving fans. What you'll learn in this tele-clinic:

What a coaching product is (and what it is not)
10 reasons to create a coaching product
3 tips for deciding what products to create
5 places to get help
5 things to keep in mind when creating your product
10 ideas for finding material for your products

Smart Website Strategies for Coaches
Length: 75 min
Includes: Audio file (MP3), plus a study guide and a website checklist (PDF)
Price: US$15
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This recording is from one of the most popular tele-clinics to date. Learn:

3 essential questions you must be able to answer before you can start writing your web site
5 common revenue models for coaching web sites
8 typical pages for successful coaching web sites
3 common mistakes to avoid on your Home page
10 strategies for making your site 'sticky', including the single most obvious 'sticky' tip that nearly everyone forgets to do!

5 Keys for Creating GREAT Client Testimonials: An interview with Bill Metcalf
Length: 75 min
Includes: Audio file (MP3) and study guide (PDF)
Price: US$15
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Your best clients know that you're worth every penny they've invested, and then some. But how do you get what they KNOW about you out into the world? Listen in as I grill Bill Metcalf about how to find out and leverage what it is that your clients REALLY appreciate about working with you.

Building a Targeted Mailing List with a Shopping Cart/Autoresponder System: An interview with Christina Hills, the Shopping Cart Queen
Length: 75 min
Includes: Audio file (MP3) and study guide (PDF)
Price: US$15
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Listen in while I interview Christina Hills, aka the Shopping Cart Queen, on how to get the most out of a shopping cart/autoresponder system. Some of the things we covered:

What's a targeted mailing list, and why have one?

How do you get people to opt-in?

How to transition your subscribers from an old mailing list onto a new one without losing half your list

What a shopping cart/autoresponder system can do for you

3 ideas for putting the recurring billing feature to work

Tips for selecting a shopping cart/autoresponder system