Business, Executive and Personal Coaches:
Are you an expert coach... in spite of being the world's "best kept secret?"
If it's getting harder and harder to stand out, even though you're doing your best coaching these days; if you're marketing like crazy, but still don't feel as profitable as you need to be; if you find yourself thinking "Shouldn't things be easier by now?"...
...The answer is YES -- it doesn't have to be this hard to make it as a coach!
So then why isn't it easier already?
The sad truth is, most coaches are far more skilled at the art of coaching than they are at growing a business. Many rely on a single revenue stream (one-to-one coaching), while failing to target a lucrative market. This combination of a sales funnel that's too shallow plus a market that's too broad is the formula for a broken business model.
Here's where these coaches are missing the boat:
- Instead of easily connecting with customers who are a perfect fit for their signature strengths, they're wasting time and money trying to get the wrong people's attention.
- Instead of deepening the relationship with future, current and past customers by consistently staying in close touch, they're letting leads grow cold and losing customers who might otherwise be happy to stay with them.
- Instead of expanding their brand with signature coaching products and programs, they're missing out on money and opportunities to help their customers.
- Instead of standing out as an expert coach, they're just one more generic coach jockeying for position in the middle of the pack.
- Instead of feeling the joy and satisfaction that comes when you're well-paid for the difference you make, they're feeling discouraged and overwhelmed.
Why blend in when you can be one-of-a-kind?!
Wouldn't it be more rewarding to have a proven business model? One that not only allows you to get, keep and grow the lifetime value of customers, but makes it easier to stand out as an expert coach, too?
If you want a truly successful coaching business, you need to know how to:
- Have an expert coach mindset so you can stand out from the crowd and get paid for the difference you make, rather than the time you spend with individual clients.
- Reach your niche so you know who your customers are, what they want and what they can afford and can position yourself as the obvious best choice for your preferred customers.
- Create a marketing system that attracts targeted traffic and captures qualified leads for your mailing list.
- Set up a keep-in-touch system that follows up with leads, keeps prospects engaged and automatically converts them to customers, no matter how busy you are.
- Outline your signature coaching process so that customers can see why your approach is effective and what makes you unique.
- Create and promote signature coaching products to expand your revenue streams and increase cash flow for your growing business.
- Develop and promote premium offerings for clients who prefer personalized support.
Hi! I'm Kathy Mallary, The Signature System Coachtm and founder of SpiritSpring Coaching.
Since 1997, I've helped hundreds of coaches get more clients and earn more money by showing them how to make, monetize and market their own signature coaching system. Whether you want to double your client list, stabilize your cash flow or add passive income streams, you're in the right place!
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